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The Pros and Cons of Buying Facebook Likes

Every approach to social media marketing has its advantages and disadvantages. Buying Facebook Likes being no exception to the rule. Just as there are some huge upsides that accompany buying Facebook Likes, there are some definite downsides you need to consider. Which way the balance tips will be determined primarily by how you go about the purchase process and put your Facebook Likes to use.

Detailed below, you’ll to find a brief overview of some of the most important advantages and disadvantages to consider, if planning to buy Facebook Likes for the benefit of your profile:

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The Pros

  • A Strong Start: It’s so much easier to get a new Facebook profile up and running with hundreds or even thousands of Likes, as opposed to with no Likes whatsoever. Social proof really can kickstart new Facebook pages in style.

  • Enhance Your Authority: Facebook users are naturally predisposed to associate Likes and other social proof with authority and credibility. The more Likes you collect, the greater the extent to which your perceived authority grows.

  • The Bandwagon Effect: It’s been proven time and time again that social proof such as Facebook Likes naturally encourages others to follow-suit. When we come across a profile or page that appears popular, we’re far more likely to take an interest and act upon it.

  • Exposure and Visibility: Facebook uses a variety of metrics - including Likes - when determining which posts and profiles to share, recommend and generally promote. The more Likes you collect, the greater your exposure and visibility on the platform.

  • Effective and Affordable Marketing: Buying Facebook Likes represents an accessible and affordable social media marketing strategy, well within the reach of even the smallest businesses. Get it right and you could be looking at a huge ROI.

  • Level the Playing Field: For millions of Facebook users worldwide, buying social proof has become the everyday norm. Even if you choose not to buy Facebook Likes, chances are your competitors already do!

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The Cons

  • Not ‘Real’ Likes: On the downside, the Likes you purchase will almost inherently come from Facebook users with no real interest in what you do, what you sell or what you have to say. They’re simply dormant ‘Likes’ to boost the numbers.

  • Questionable Ethics: The vast majority of critics who oppose buying Facebook Likes site the ethical argument. They believe that unless you earn every like the old-fashioned way, they should not be added to your profile or pages.

  • Possible Detection: If you make the mistake of buying low-quality Likes from a substandard service provider, it may be easy for others to spot these ‘synthetic’ Likes. The consequences of which could be severe.

  • Not a Complete Solution: Social proof can only be truly effective when it is combined with a variety of other types of social proof. Or to put it another way, you cannot expect to achieve fame and fortune with Likes alone.

  • Scam Sellers: Unsurprisingly, this is an area of social media marketing that is rife with scams sellers and fraudsters. You therefore need to be extremely careful when choosing a social seller, in order to avoid being ripped-off

So as you can see, the advantages technically outweigh the disadvantages - just as long as you approach things with due care and attention. Buy Facebook Likes from a reputable social seller and they really could make all the difference to your reputation, credibility and performance.

If planning to go ahead and buy Facebook Likes, check out our top-rated service providers and stick with an established brand you know you can trust!